In The Four Months Between April And June 2022, Mobile Games Accounted For More Over Half Of Activision Blizzard’s Revenue
The platform hierarchy has a gloomy future, according to Activision Blizzard’s quarterly financial report, which was revealed last week. Due to declining PC and console sales, the struggling company’s revenue decreased year over year; as a result, mobile games now account for half of its earnings.
Activision Blizzard today needs to be known as Activision Blizzard King. You would be excused if you were unaware of King. Candy Crush, Farm Heroes, Bubble Witch, and not much else are produced by it. But it’s also a printer of money. Last quarter, King brought in $685 million for Activision Blizzard, while the two namesakes only brought in $600 and $296 million, respectively.
The business now generates more revenue from mobile than it did from PC and console games, thanks to the recent success of Diablo Immortal.
Thus, the business’s strategy is sound. In addition, the company bought mobile game developer King when Diablo Immortal was released. As a result, mobile gaming is making up for the lost revenue while its console business has almost halved in the last year.
The research states that mobile games accounted for around 51% of Activision’s overall revenue during Q2 2022. This brings the total income from mobile games to $831 million. In the meantime, its PC games made $332 million, and its console games made about $376 million.
Finally, revenue from events and esports totaled $105 million.
The data also showed that Blizzard’s active users had only partially rebounded to where they were a little over a year ago. That revenue is still only marginally down yearly.
Activision Blizzard’s titles for traditional gaming platforms are not in danger of disappearing shortly, especially as Microsoft’s takeover of the company proceeds. However, as it keeps concentrating its assets in the mobile market, it will slowly decrease the likelihood of creating innovative and ambitious PC and console franchises.